We've gathered informative articles that provide helpful advice regarding the design, maintenance, effectivenesss and redevelopment of web sites, and associated
activities which can add value to your web site.
We can help with all of the following.

Last updated: 14 April 2010

• Do I need to add social media marketing to my mix of web activities? Our article gives you some points to consider, and some advice about what might work best.
  
  
• How can I do online marketing at no additional cost beyond creating the strategy and materials?.
  
  
• What do I need to think about before I build a web site?
  We suggest you work though our "first steps" questions. Your answers will help to identify key issues which will need to be taken into account before you can build a site?
  
  
• I want to sell products on my web site by accepting credit card orders - what do
  I need to know?
  
  
• A living, growing entity, nothing fixed in concrete, engaging with search engines
  A web site should be a living breathing entity, one which changes and develops to meet the changing needs of your business and your site visitors. The most common approach to this is ongoing enhancement of your web site -- making improvements to navigation, functionality, content and usability, adding new content and features as needed, adding new functionality as web technologies continue to develop. Being well-indexed by search engines requires lots of suitable keyword-rich text, regular new content, and significant inbound links.
  
  
• I Like My Site - Why Change It?
  If your site is three or more years old, and you have not been slowly enhancing and continually developing it, then it's probably time for an overhaul. Technology and times have moved on, and no doubt your business has as well. Our article suggests you start with a careful review on which to base your decision about a worthwhile redevelopment for your site.
  
  
• What's the Big Deal about Writing for the Web?
  Copy originally written for print material and pasted into a web site can be the downfall of a well-designed site. This article by @URL associate and web writing specialist Helen Varley Jamieson explains the differences between copy for the web and copy for print, and how specialised editing can dramatically increase the effectiveness of your copy.
  
  
• Don't Get Lost in the Crowd
  With literally billions of web pages jamming up the information highway, how will anyone ever be able to find your site? This article by @URL associates and web marketing specialists Net Action helps you to understand what you need to do to ensure search engines will index your site (so people can find you) and how else you can spread the word about your web site address.
  
  
• How can I keep my computer and my personal information safe and secure while I'm on the Internet?
  The best way to secure your computer and protect your identity on the net is to follow some simple rules which we remind you about in this short article.
  
  
• What's happening on the web that I need to know about?
  @URL has compiled a "watching brief"of some current trends we are keeping an eye on. We update our list from time to time and as new development arise.