Good reasons for re-developing your web site
- to provide greater value to visitors to the site
- to increase the usability and/or accessibility of the site
- to improve search engine indexing of the site
- to reduce costs to your organisation
- to increase the return on your investment in the site.
Some issues to consider as part of the redevelopment
- What are the purpose and objectives for your web site.
What do you hope the site will achieve in the next year or two?
- What do you know about the way visitors respond to your existing site?
What's working? What's not? Why?
- How well is the site managed and maintained?
How often is material updated? What can you do to improve this?
- How accurate and effective is existing web site content (text, video, images,
material for download, management and maintenance systems)? How can these be improved?
- Which material needs to be removed, replaced, revised, added? Where will new material
come from? [Database structures and automated components can reduce the amount of hands-on
time spent on changes.]
- What are the budget parameters and requirements?- do you need
wholesale redevelopment, or will carefully managed successive incremental changes be
adequate? Who are the best people to be involved in this work?
- Check that the changes will work the way you intend -- organise testers, try out the changes
before you make them live, ask for feedback from users.